Unit 14: Radio Production

Introduction In this report I will be discussing different types of radio stations along with the different types of programming on each. I will then give examples of each type of radio station and the target audience and ownership of each along with the purpose that these stations have. Different types of radio stations and  Examples of each one One type of radio is Public Radio. These stations are funded by the fee that the general public pay and funding from the government. Due to this it means that they can't advertise or explicitly promote products on their stations. They also don't have competitions that offer cash prizes. They have some of the highest listener numbers. An example of this kind of radio station is the BBC Radios such as BBC radio 1.  Another type of radio station is National Commercial radio. These stations contain advertisements and endorsements. Major companies such as global own different stations such as capital and heart. these stations create profit...

Presentation style Depending on the show they will present differently to meet their target audience. They talk differently depending on their target audience.

  STARTER Audience - people engaged with a product, listening or watching  Media industry - highly competitive - needs to be successful - earn money - through target audience  DEMOGRAPHICS SOCIAL GRADE - A, B, C1, C2, D, E  A - upper class, managers ,lawyers, doctors B - middle class - teachers, high managerial, graphic designers C1 lower middle class - social works shop manager office manager C2 skilled working class - joiner, cook, nurse D lower working class - shop worker waiter laborer E lowest level of income earners - unemployed, students. pensioners  DISADVANTAGES  people have different interests in these demographics  people in these demographics or social grades earn different income - outdated system  PSYCHOGRAPHIC PROFILING  Explorer - discover new things, new innovative brands, curious Aspirer - status brands, materialistic,  Mainstreamer - family values, tried and trusted brands,  Reformer - self improvement, ...

STARTER: What kind of structuring would you consider having in your program? Advertising Music Competitions Jingles LESSON START: 5 aspects: Purpose Income - how station is funded, e.g public or commercial  Scheduling Content Staff and resources Meaning Purpose: Entertainment  music, interviews, plays, e.g Radio 1, Capital  Educational  educate the listener, to learn something - radio documentary, LBC Inform  the presenter is there to inform the listener information - weather, traffic, local radios such as Hallam  Promote  is the reason of the show to promote a service or a product  Income: Commercial  advertising or sponsorship  Public Radio  government, license fee, BBC radio stations  Scheduling: dependant of when your radio production is broadcast, can have an affect on how the show should be structured Breakfast Capital - Roman Kemp, high energy, a lot of conversation and chat  Dayti...