Introduction
In this report I will be discussing different types of radio stations along with the different types of programming on each. I will then give examples of each type of radio station and the target audience and ownership of each along with the purpose that these stations have.
Different types of radio stations and Examples of each one
One type of radio is Public Radio. These stations are funded by the fee that the general public pay and funding from the government. Due to this it means that they can't advertise or explicitly promote products on their stations. They also don't have competitions that offer cash prizes. They have some of the highest listener numbers. An example of this kind of radio station is the BBC Radios such as BBC radio 1.
Another type of radio station is National Commercial radio. These stations contain advertisements and endorsements. Major companies such as global own different stations such as capital and heart. these stations create profit for the company from advertisements and endorsements.
There is also Regional Radio which can be either commercial or public. As the name suggests, these radios cater to a particular region. By doing this they are able to cater the news and advertisements based on their specific area. An example of this is Radio Sheffield.
The next type of radio station is Not for profit Radio which, As suggested by the name, is designed to not make a profit and therefore keeps costs to a minimum. To keep them running they rely on volunteers. These types of stations can mainly be found in places such as hospitals and universities. They tailor their content to the listeners. An example of this is Sheffield hospital radio.
There is also Community Radio which is a form of non profit radio. This is when local people create and produce their own programs. They cover a small geographical area, usually around 5km, and reflect a mix of cultures and interests. An example of this is Sheffield Live!.
Finally there is Internet Radio. This type of station uses the internet to distribute its content rather than radio waves like other types of stations. The proper name for internet radio is webcasting. It is different from podcasts since podcasts are pre recorded whereas internet radio is usually provided live. What's good about this is that since it is distributed via internet, it is available on a global scale. An example of this is Soho Radio.
Ownership
The public radio station, BBC radio 1 is owned by the conglomerate BBC. The national commercial radio station, Capital is owned by the conglomerate, Global. The regional radio station, Radio Sheffield is owned by the conglomerate, BBC. The non profit radio station, Sheffield Hospital Radio is owned by the hospital and funded by donations. The community radio station, Sheffield Live! is owned by Commedia Sheffield. Finally the Internet radio Station, Soho Radio is owned by Adrian Meehan.
Target Audience
The public radio station, BBC radio 1's target audience is people between the ages of 15-30. the purpose of BBC Radio 1 is to entertain the listeners. The national commercial radio station, Capital's target audience is people between the ages of 15-35. The purpose of Capital radio is to entertain the listeners. The regional radio station, Rother Radio's target audience is people aged 18-60. The purpose os Rother radio is to entertain the listeners. The non profit radio station, Sheffield Hospital Radio's target audience is people who are in the hospital. The purpose of HBS is to keep the patients entertained and keep their mood up when they are alone. The community radio station, Sheffield Live!'s target audience is a wide range of people of different ages and cultures. The purpose of this station is to entertain the listeners. Finally the Internet radio Station, Soho Radio's target audience is people who enjoy lots of different genres of music. The purpose of this station is ti entertain the listeners.
What type of programming on each
The type of programming on the public radio station, BBC radio 1 is mainly music based but does have aspects of chat and current events. The type of programming on the national commercial radio station, Capital is mainly music based but does have some elements of chat and current events. The type of programming on the regional radio station, Rother Radio is mainly music. The type of programming on the non profit radio station, Sheffield Hospital Radio is mainly music. The community radio station, Sheffield Live!'s programming is music. Finally the programming for the Internet radio Station, Soho Radio is Music.
Describe the purpose of each
The purpose of the public radio station, BBC radio 1 is mainly to entertain the audience and also helps artists to promote new albums/songs through the use of interviews. The purpose of the national commercial radio station, Capital is to entertain and inform the audience on current events. The purpose of the regional radio station, Rother Radio is to entertain the listeners and inform them of any local news such as weather and road closures. The purpose of the non profit radio station, Sheffield Hospital Radio is to keep the hospital patients entertained. The community radio station, Sheffield Live!'s purpose is to entertain. Finally the purpose of the Internet radio Station, Soho Radio is to entertain listeners and inform them of current events.
Conclusion
To conclude, there are many different types of radio stations and each with their own different types of programming catered towards their target audience.
Comments
Post a Comment