LO1: P2: Describe the Focus of a Chosen Radio Station

Introduction

In this report I will be discussing the focus of my chosen radio station Capital FM. I will do this by looking at their different radio programmes such as Capital Breakfast and the Top 40.

Their ownership Model

Capital FM is owned by Global Media & Entertainment. Capital FM is a National Commercial radio. This means that it contains advertisements and endorsements. These stations create profit for the company from the advertisements and endorsements. This allows them to have things such as competitions for concert tickets and large sums of money.

Local or National

Capital is a National radio. This means that it is available nation wide. Local radios are broadcasted to and therefore aimed towards a smaller geographical area. They do this by giving news and traffic information about that specific location rather than news in other places like national stations like Capital do.

Focus of the station- Types of programmes

The focus of the station is to entertain the listeners. They do this by playing a wide range of music. They also have the Top 40 on a Sunday evening which counts down the top 40 most downloaded and streamed songs of the week. This allows people to hear the music that they have been enjoying and gives them a chance to hear songs that otherwise may not be played on the radio.

Target Audience

The target audience of Capital is all genders aged between 15-34. They appeal to this age group by playing a range of genres and also playing a range of new and older songs. It is also aimed towards mainstreamers since they play a lot of popular music. Even though it is an outdated concept, Capital is aimed more towards people in the social grades C1-D. Capital is aimed at all of the uk since it is a national station.

Types of Synergy

Capital FM is a subsidiary of the conglomerate Global Media. Global media owns many other subsidiaries such as Capital extra and Heart. This allows them to advertise using synergy between the different radio channels. Each Chanel not only has a different genre of music but also different types of programming such as LBC which is a talk radio station. this allows them to target different audiences by playing many different genres.

Main presenters

Roman Kemp, Sian Welby and Sonny Jay present Capital breakfast Monday-Friday 6am-10am. Rob Howard presents on Sundays 9am-12pm. Aimee Vivian , Ant Payne,  Coco Cole, Kemi Rodgers, Niall Gray, Rio Fredrika, Jay London, Kamilla Rose, Will Manning, Jimmy Hill, Charlie Powell, Lauren Layfield, Marvin Humes, Chris Ros. The main presenters are responsible for entertaining the listeners and making the programs and such flow. Capital uses the main presenters to attract audiences by putting them on different shows such as Roman Kemp who was on Im a Celebrity and Celebrity Gogglebox.

Conclusion

In conclusion I discussed the focus of my chosen radio station, that being Capital FM. I talked about their different programmes, Target audience and their ownership model along with other things.